I sold cell phones at Best Buy when the first iPhone launched. We didn’t carry it, but you wouldn’t believe how many people asked if it was compatible with their allergy medication.
iPhone Trade In-flation
Following the announcement of the iPhone 18 Pro, 18 Pro Max and the new foldable iPhone Duo, Apple quietly raised the prices of the older, non-Pro iPhones it will continue to sell. The iPhone 16, 17, 17e and Air are all still available on Apple.com and other retailers, but instead of these old models getting cheaper when the newest flagship model has dropped, which is what traditionally happens, these models will now cost $100 more than they did before the event.
There’s been plenty of chatter this year about Apple raising prices and I genuinely don’t think I have anything to add to that discussion. What I find more interesting is how strongly trade-in values seem to have shifted with this year’s phones.
I checked the posted iPhone trade-in values on Apple’s website for every September going back to 2019 when they started listing them.
The Pro line offers the cleanest comparison, because the 18 Pro went up the same $100 the old non-Pro models did. In September 2025, Apple would have given you up to $550 for a year old iPhone 16 Pro. Today they’re offering up to $785 for a year old 17 Pro. Before accounting for inflation, Apple’s offer on a one year old flagship went up $235 while the phone itself went up $100. Adjust last year’s $550 into today’s money and the offer still went up $215.
But what happened with the 17 Pro is consistent with other devices. Comparing every phone on Apple’s current trade in list against last year’s list, the median phone only lost $10 of trade-in value. Last year, phones typically lost $60 year-over-year, and in 2024 the typical phone lost $90. This year, some phones didn’t even go down at all. For example, the 2021 iPhone 13 Pro’s trade-in value actually went up since 2025.
The clearest takeaway is that if you upgrade every year, upgrading with a trade-in on this cycle is absolutely cheaper than last year. An annual Pro upgrader will pay just $414 for the base storage model this year, down from $549 last year. On a two year upgrade cycle, this year’s deals are far more modest at $10 better than last year.
Now, none of this is too surprising. If RAM-ageddon makes new gadgets more expensive to manufacture, it stands to reason that old gadgets also become more valuable. Apple’s boosted trade-in offers aren’t charity, just evidence of how values have shifted in RAM-ageddon’s aftermath.
Also, higher trade-in values now don’t really mean much if you keep devices longer than two years. My previous phone was a 256GB iPhone 14 Pro. It cost $1,099 new in 2022 and Apple gave me $320 for it last September. This year, a three year old 15 Pro would get up to $370. That’s $50 more credit than I got, but considering the phone is $100 more, the actual upgrade price is $50 worse than last year. So I’m less sure I’ll keep my 17 Pro for another three year cycle and risk the same fate.
And yet, I still don’t think I can convince myself to pull the trigger on a 1-year upgrade to the 18 Pro. There’s legitimately nothing that stands out to me as even a “nice to have” and I’ve still got 12 no interest payments left on the Apple Card plan for my 17 Pro. If I did upgrade, I’d have to make payments on both phones for a year to the tune of nearly $70 per month, which seems crazy. My only real argument in favor of doing it now is that these trade-in values look like a peak. The last time they spiked like this was the 2021 chip shortage and they snapped right back within two years.
So this isn’t really a “time value of money” problem, but a bet on whether $785 is the best offer I’m ever going to get for this phone. It might be, and I’m still probably not going to take it.