bruce the wonder yak didn't understand when it wasn't weird

by Cody Bromley

3 min read

On the Macintosh episode of Version History, David Pierce and Nilay Patel had a lot of fun riffing about Mr. Macintosh, Steve Jobs's obscure concept for a digital cryptid who lives in your computer.

About 15 years later, Apple actually shipped something very similar, except instead of a mysterious little man it was a yak named Bruce.

Yakkity Yak

Bruce saying 'I'm sooo a rock star already.'

If you left older versions of Final Cut Pro running for 12 hours or more, you might come back to a small brown creature grazing a patch of grass on your timeline. There were other ways to intentionally trigger him, but this was the most fun one.

Bruce on a Final Cut Pro timeline with a thought bubble: 'With a rotary attachment like that, it's already interesting to me.'
Bruce on a timeline saying 'I speak for us, all three of me.'

Periodically, thought bubbles with "pearls of wisdom" would appear from its head, such as:

💭 "I'm glad it's getting weird again. I didn't understand it when it wasn't weird."

Another revealed his name:

💭 "You can call me Bruce the Wonder Yak"

Catching a glimpse

However, if you moved your cursor too close, Bruce's eyes would get really big and he'd scurry off screen in a panic. To the uninitiated, you weren't sure what you just saw or how you'd explain it without sounding crazy.

Bruce with huge scared eyes, about to bolt
Get too close and Bruce panics.

I vividly remember rushing my friend Josh over to my G5 to catch a glimpse of Bruce before he vanished again. It was like seeing the Macintosh-equivalent of Bigfoot.

Software made by weirdos

Bruce was actually part of FCP from the very beginning, spreading wisdom and confusion until he disappeared sometime around FCP 7.

A 2-pop.com news brief from August 10, 1999 documenting Bruce's first known sighting
The earliest known documentation of Bruce, from 2-pop.com, August 1999.

At this point, he's been gone for nearly two decades now, but I probably remember him better than anything I edited on FCP back then. To me, Bruce represented the unserious side of Apple I loved so much. Sadly, that all started vanishing when the iPhone-era took off.

A lot of old software was made for weirdos, by weirdos. I miss that, and I wanna do my part to fix it. I didn't understand it when it wasn't weird.